Strategic marketing is today’s answer to tough and tight budgets. It calls for a focused allocation of planning and effort to pinpoint opportunities in the minimum time - and to close the deal. It is the 21st century version of networking.

Now for the first time leading events organiser Cape Media Corporation is applying a strategic marketing initiative to all future conferences through its exclusive Meetings Direct programme.

Using the latest technology the objectives of each conference participant - delegates, exhibitors and visitors - are profiled to establish how their needs and expectations can be best met through targeted meetings with other participants with similar interests.
Focused discussions and presentations can then follow.

The unique Meetings Direct programme puts the interested parties together - one on one - immediately, unlike the days of networking when a delegate could spend many hours searching for the appropriate contact often without success.

With its emphasis on efficient and strategic marketing the Meetings Direct programme brings a new and exciting dimension to Cape Media’s business, investment and trade conferences - and much added value for those taking part.

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Skills Development Summit

VISION 2020

28 - 29 October 2010 • CSIR International Convention Centre • Pretoria

The Skills Development Summit brings together key decision-makers from the public and private sectors to discuss trends and issues in skills development in South Africa.

Earlier this year Achiever magazine, a quarterly magazine published by Cape Media Corporation, hosted the Skills and Training Summit. Following on the outcomes of the summit we have identified, as a critical issue, the lack of forward planning in both the public and private arena regarding skills development.

Notably, it was clear that much attention is being given to the needs of the current pillars of our economy (mining and manufacturing) with little being done to ensure that South Africa is able to compete on a large scale in the emerging international economy of intellectual property, green jobs and so on.

It should also be noted that if we implement strategic skills development now we could also create new streams of Foreign Direct Investment (FDI).

The Achiever magazine team is hosting the Skills Development Summit, focusing on the future skills needs of SAs economy, with the theme of VISION 2020. We need to focus on the skills needs of 2020 but we also need to look at the issues with a clear vision.

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Alvin Toffler

Issues to be discussed include:

• Green training and jobs

• The role of skills development in economic development

• BBBEE in skills development

• Facilitating access to, mobility and progression within education, training and career paths

• Analysis of current skills trends

• Organised labour in skills development

• Training and Foreign Direct Investment (FDI)

Incorporated within the Skills Development Summit is the Skills Development Expo.

Meetings Direct

Strategic business development

Strategic marketing is today’s answer to tough and tight budgets. It calls for a focused allocation of planning and effort to pinpoint opportunities in the minimum time - and to close the deal. It is the 21st century version of networking.

Now for the first time leading events organiser Cape Media Corporation is applying a strategic marketing initiative to all future conferences through its exclusive Meetings Direct programme.

Using the latest technology the objectives of each conference participant - delegates, exhibitors and visitors - are profiled to establish how their needs and expectations can be best met through targeted meetings with other participants with similar interests.

Focused discussions and presentations can then follow.

The unique Meetings Direct programme puts the interested parties together - one on one - immediately, unlike the days of networking when a delegate could spend many hours searching for the appropriate contact often without success.

With its emphasis on efficient and strategic marketing the Meetings Direct programme brings a new and exciting dimension to Cape Media’s business, investment and trade conferences - and much added value for those taking part.

CSIR ICC

naturally hospitable • globally accessible

The dynamic city of Tshwane (formerly known as Pretoria), the birthplace of the new South African democracy, with its rich cultural history, is situated in the commercial and industrial hub of Gauteng, South Africa’s smallest but most prosperous province. Tshwane is home to the CSIR International Convention Centre, a world-class facility set in tranquil natural surrounds with an abundance of indigenous birds and small mammals.

Originally designed for use by the scientific and academic communities, the CSIR International Convention Centre has played host to such events as the Simmentaler World Congress, the Bionet International Global Congress, the Africa Conference on Elections, Democracy and Governance, and Science at the Summit, an offshoot of the 2002 World Summit for Sustainable Development.

Achiever magazine

Achiever is South Africa’s leading content provider on education, training and skills development for Industry. It provides a platform for communication between decision-makers and stakeholders across all sectors to ensure the successful development of South Africa’s most precious resource: its people.

A steady focus on education is vital for further implementation of skills development and training programmes. With intensive and extensive skills development and training programmes, we are increasing the percentage of skilled workers to eradicate illiteracy and unemployment in South Africa